Visit & Contact

Come See Us at Crane Hollow Farm!

There's nothing quite like a little country treasure hunting! Whether you're planning a visit to The Mercantile, joining us for a seasonal market, or simply getting in touch, we're delighted you've found us.

Located along SE Highway 42 in Umatilla, Florida, Crane Hollow Farm brings together homegrown goodness, vintage treasures, and a love of all things green and growing.

We look forward to welcoming you!

Find Us

Crane Hollow Farm — The Mercantile

29682 SE Highway 42
Umatilla, FL 32784

[Get Directions to Crane Hollow Farm]

Parking & Access

Free on-site parking is available behind The Mercantile. Our U-shaped driveway has two entrances along SE Highway 42, allowing visitors to drive in, park, and exit without turning around.

When to Visit

Our Grand Opening — Valentine's Vintage Market!

Join us February 12–14, 2027, for three days of vintage treasures, nursery plants, seasonal harvests, and old-fashioned country charm!

Friday, Saturday & Sunday
8:00 AM – 3:00 PM Daily

Regular Mercantile shopping hours will be announced as we get closer to opening.

For upcoming markets, special events, and seasonal announcements, visit our Markets & Events page!

Get in Touch!

Have a question about The Mercantile, our nursery plants, upcoming markets, or something happening around the farm? We'd love to hear from you!

Email Us: hello@cranehollowfarmfl.com

What's Growing On at Crane Hollow Farm?

Want to know what's growing, what's new at The Mercantile, and when our next market is coming? Sign up for our What's Growing On? newsletter for farm news, seasonal updates, and special announcements.

We look forward to hearing from you—and hope to see you at Crane Hollow Farm soon!